First Hate is an art pop duo from Denmark.

First Hate was formed in 2013 by friends Anton Falck and Joakim Wei Bernild. Since then the duo has always gone
against the trends, fusing together pop kicks, club poetics ephemeral romances, heartbreaks, and hedonism. First Hate exists as part of Copenhagen’s creative environment, but ultimately they’re in their own sphere, and have carved out a niche for themselves as pop stars that embrace sweet and bitter, risk and reward.

The music videos of a couple of their latest singles, “Commercial” and “In My Head”, take place in the heart of Copenhagen. The song Commercial is about the big wheel of capitalism and everything that revolves around it in our society.